Which reminds me of the crappy album covers you used to get back in the 80’s
Anyhow – it cost £400,000 to design, when really they could have got a classroom full of children to design something a bit more pleasing to the eye.
Tony Blair said, “When people see the new brand, we want them to be inspired to make a positive change in their life.”
I’m not too sure on that – when I see the first one out in the wild I’ll be wanting to paint over the bloody thing. For the next five years this bloody hideous thing is going to be displayed everywhere that I work. I won’t be able to get rid of it, and with those colours it’ll probably be burned into my retinas.
For £400,000 the design fails spectacularly on all levels, I’m left thinking that someone suggested it as a joke and then some focus group thought that it would be a good idea as an ‘international symbol’ because no country is daft enough to have those colours in it’s flag. Besides, a bit of the old red, white and blue would be a bit too ‘imperial’ I suppose…
One thing that I am sure of is that it’ll result in increasing the sales of sunglasses in East London though.