As I was coming out of the Simon Mayo Radio 5 Live interview I was grabbed by another fella who wondered if I might spare a couple of minutes. He told me that he was Chris Vallance from Pods&Blogs, we'd spoken before but only on the phone so I didn't recognise him.
He asked me about my slight ribbing that I'd given the BBC news-site in a previous post and wondered if I could answer a few questions. Being the media whore and loving the sound of my own voice, I agreed.
We found an empty studio and recorded a bit about the research suggesting that Blogs aren't as trusted as Print or TV media. It then went into their show which is currently available for listening to online.
Although I think that Kevin Anderson sums it up the best in this piece.
For those interested in fast forwarding, the segment containing Tom's voice starts at 19:39:10 on the counter.