When you are writing a blog, if you want to be ‘successful’ then you need to write something everyday. How you measure success is up to you – pagehits, number of comments left, feelings of satisfaction, or however else you like to measure it. However, what you write has to be of a sufficient quality to get your readers feeling, or thinking about, the subject of the day. When writing for print, I would imagine that you have a couple of days to polish whatever you write. In this way, writing for a blog is much like how I imagine it is writing a report for a newspaper – you have a deadline, you have to write every day and you have to write on short notice.
The difference would be that while most folk speed read newspaper reports without taking much notice of who has written it – This Blog Is Me.
(Which is basically what I’m going to be talking about at the Apple store).
Some days the words just flow off the keyboard – you hardly have to edit the post before hitting ‘publish’. The ideas come rushing at you and it’s all you can do to slow them down long enough for you to type them. You lie in bed and blog posts run through your mind. Every sentence comes fully formed and shining into the world – you reread it and you manage to impress yourself.
Then there are the days (like today) when every word is a struggle, where you go back over every line trying to polish it into some semblance of readability. There are days when your muse has gone on holiday, so you read through the ‘Post ideas for a rainy day’ file for something that might spark your imagination. And nothing does. The blog writing feels like a chore that you’d rather not do.
So what I’m saying is that I have complete respect for those people who can turn in on a daily basis pieces of writing that consistently shine.