It seems that Siemens has recognised the power of blogging – they are offering a chance for people to test-drive some of their new phones, and to report their experiences in a blog format.
It'd be interesting to see how this works out for them – the chance to listen to your customers during a beta test is nothing new, but this is the first time I've heard of a company using a blogging format to structure such feedback.
Testers will release their opinions on a blogging platform, which will be an integral part of the Siemens Communications site. Individual tester blogs for each product will be aggregated and linked to from the product pages within the next generation section. After the release of a phone the posts from categories like “Bug”, “Idea” or “Hack” will stick to the product´s page.
If you are interested in signing up you can have a look here.